There is need to set too many targets at the same time. In that case they won’t be accomplished. You should concentrate on 1-2 basic directions.

Carry out marketing. If another 20 companies in the exhibition offer absolutely the same as you do, the result will be approximately same number of times less than expected. You should effectively present what your goods, product or service are and how you advantageous and different from all others.

You should make a budget. In no way shall this budget be lower than the average in the exhibition. If it is smaller, or much smaller, you might have to refuse from participation in the exhibition or just attend only as a visitor, but furnish yourself at least with business-cards and small booklets.