Exhibition design is about making an impression. At many trade fairs, exhibition stands are devised with the aim of capturing, on a small scale, the spirit of the product or company that is represented and its brand identity.

Unlike an interior space, the exhibition stand endeavours to represent a company and carve out its identity through the display. Exhibition design gives architects and designers the opportunity to branch out of the usual constraints of spatial design – and have a little fun.

The use-by-date for an exhibition stand typically expires after a few days, so environmental factors and consideration of how materials will be disposed of after the event is a major concern for designers and organisers.